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Basics of Search Engine Optimization

SEO (SEARCH ENGINE OPTIMIZATION)

Search Engine Optimization is the method of increasing the traffic to your website organically or natural ways through search engines. It makes sure a site is accessible to a search engine.

In simple words, it makes subtle changes to website design and your content by relevant keywords and phrases what search engine is clawing for and thus the site will be more attractive to a search engine.

SEO not only helps increase traffic to your website but also improves user experience and usability of a website.

SEARCH ENGINE OPTIMIZATION


Search engine Optimization is mainly of four types 

1) White Hat

2) Black Hat 

3) Grey Hat 

4) Negative SEO.


1)    White Hat SEO

  Another name for White hat SEO is Ethical SEO, which completely follows search engine rules, regulations, and policies.

It uses optimization strategies, techniques cum tactics that solely focus on users who search in the Search engines for any kind of Information like using keywords analysis, back linking, link building, and thus white Hat SEO is main aim is writing content for Human audience.

2) Black Hat SEO 

It aims at getting higher search rankings by breaking the search engine rules. It focuses mainly on search engine rules and regulations not on user experience which is quite opposite to White Hat SEO.

Black hat SEO techniques include Keywords Stuffing wherever possible, Spamming the Blog content, link farming, hiding the links and texts in the content.


3) Grey Hat SEO 

It falls in between both White and Black Hat Seo which solely focusses on legal methods to improve the site rankings which are ethically dubious and could one day become a Black hat.

It involves more creativity than Black Hat SEO. Grey hat techniques include SEO Squatting, redesigning your websites periodically, Linking yourself higher, adding a comments box to your site pages to invite someone to comment on your site.

4)  Negative SEO

It is the process of using the black hat and unethical techniques to reduce the site rankings of a website in search engines results page(SERPs). Negative is also one of the types of Black Hat SEO.

Negative SEO techniques include spamming, forceful crawling which increases the server load and in turn crush the competitor's website. They can de-index a site in the process of Negative SEO.


Back links Importance in SEO

All SEO techniques work at best by the use of one term called Back links. In simple words, backlinks are linking your website from another to yours. It can also be called as Hyperlinks, Inbound links, Incoming links or Just links. In short, a backlink is an important factor in determining how well your pages rank.

These are pivotal for both search engines and end-users. For the search engines, it helps them asses how authentic, trustworthy, accurate and true your site is on the topic that you rank for.



BACK LINKS IMPORTANCE IN SEO 



There are many advantages of Search Engine Optimization. Pivotal once are listed for your convenience

1) Better User Experience

2) Aids in Establishing Brand Awareness

3) Builds brand credibility

4) Encourages Local Users to Visit the Physical Store through SEO

5) Increase website referrals from the search engines.

6) Builds deep online presence will attain your online success 

7) SEO keeps the search results fair

8) SEO is cost-effective for businesses

9) Gives you quality traffic which can convert them to leads or sales.

10) SEO does not involve any paid advertising.

11) Top SEO strategy provides you free round the clock promotion.

12) SEO is more cost-effective than paid advertising.

13) SEO gives smaller businesses an edge on larger companies.

14) SEO Integrates all of your online marketing activities.

15) SEO Improves your overall marketing ROI (Return on Investment)

16) SEO is the new best "PR" Strategy.

17) SEO will increase your social media followers and increase your email newsletter subscribers.

18) SEO will increase your blog traffic and website's click-through-rate, time-on-site, even improve the safety, security, and speed of your website. 

19) Traffic through SEO is the real traffic or Organic traffic and rankings last forever for a website through SEO Technique.

20) SEO can help you eliminate to rely on traditional strategies.


                      SEO is a technique to increase the organic search strategy. the types of techniques include

ON-PAGE SEO, 

TECHNICAL SEO, and 

OFF-PAGE SEO.

ON-PAGE SEO:


TYPES OF SEO TECHNIQUES 

 It is the process of optimizing the individual web pages to rank higher and earn more relevant traffic in search engines.

Techniques of ON page SEO include 

1) Appropriate Page titles 

2) Relevant Meta Descriptions 

3) Suitable Meta Tags 

4) Apt URL Structure  

5) Assigning proper Body tags 

ON PAGE SEO VS OFF PAGE SEO 


OFF-PAGE SEO: 

It focuses mainly on actions taken outside of your website to impact rankings within the Search engine results page.

To explain off-page SEO in simple terms is promoting your website in different ways like by backlinking from another site. 

Practical OFF-PAGE SEO Tips include:

1) Social Media Engagement via posts and events 

2) Forum Submissions

3) Directory Submissions

4) Social Bookmarking sites submissions

5) Article Submission site 

6) Contribute as Guest Author

7) Submitting your websites relevant content in Question and answer sites like
Quora and Answers.com 

8) Creating a shareable content

9) Video-Sharing of your website in various video sharing sites.

10) Share the images of your website in Image Submission sites.

11) Infographic Submission: submit graphical information of your website in
infographics submission websites.

12) Submit your website's complete information in Google My business listing.
Submitting your website in Google my business can dramatically increase your
local SEO.

13) Web 2.0 Submission: It is the technique where we can create subdomains in high domain authority websites.

14) Document Sharing: Share your documents or content which you feel is more valuable or trending search in the search engines.

TECHNICAL SEO

A procedure that involves optimizing your website for easy crawling by the search engines and thus indexed by them.

By the use of technical SEO, you can help search engines access, crawl, interpret and you can even index the website by the search engine servers.   

Functional Technical SEO tips include: 

1) Ensure your website is Mobile-friendly.

2) Create and Optimise your XML Sitemap.

3) Increase Site Loading Speed. (Not more than 3 seconds)

4) Fix your site Errors.

5) Optimize Internal Links.



To wrap up the Search Engine Optimization topic, these are the best of the better topics and subtopics to have a commendable knowledge in the Search Engine optimization subject.

By having a better understanding of the above-given matter you can easily sound like a subject matter of expert. As a rule of thumb, no one SEO Strategy will work best for every internet marketing campaign.

You should judiciously try each and  every technique and by tracking the results you can easily judge which SEO technique works better for your website and it can be your best SEO strategy.
Location: Hyderabad, Telangana, India

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